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Glossary

Topic Ownership

The share-of-voice an entity commands on a given topic, computed from per-entity sentiment and topic-attribution analysis.

Topic ownership is the counterpart to narrative momentum: who is dominating the conversation today, and who is gaining ground against them.

Related

  • Narrative MomentumThe rate of change of a narrative's salience across a media corpus — how fast it is accelerating or decaying.

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